Tuesday, February 21, 2012

Can Whitehouse Station "En-Hip-[Hop]-ster" Dr. Scholls' Image?

I hate to be the wet blanket here, but the idea that urban 20-something hip hop artists are going to endorse orthotic insoles seems. . . well, a stretch.

I guess stranger things have happened (witness Beyonce & Jay-Z trademarking their daughter's surname -- "Blue Ivy Carter"!). I'll keep you posted, but here's a bit from this longer Wa Po article, and if flash is enabled on your device, do watch the video below:

. . . .Dr. Scholl's wants to massage its arthritic image. The 106-year-old company began airing TV ads Monday to recast its orthopedic shoe inserts as "energizing cushions" that help people live life to the fullest. . . .

Company executives hope the new "Get Up and Go" tag line turns attention to how the inserts might enhance a wide range of lifestyles. They want to dispel the notion that Dr. Scholl's products are only for older people suffering aches and pains. One ad shows a break-dancer slipping a gel pad into his shoe before flipping in the air. . . .

Seriously? Yep (at about 22 seconds in):

No comment needed -- or adequate, here. That's all I've got this post-Presidents' Day morning -- something better, tomorrow -- I hope.


Anonymous said...

Equally as confounding are the country line dancers. Is it 1992 again? Even Billy Ray Cyrus has other interests now.

condor said...

Yes -- I agree. But at least some 50-somethings still do the "Achy-Breaky Heart" -- i.e., country line dance.

Heh -- I wish them the best of luck.

OTOH, to be fair, my wife reminds me that, in the late 1970s/early 1980s, Dr. Scholl's was able to move down-market, on the age-scale, by selling orthotic carved-wood sandals (mules, or fat-wooden flip-flops, really) -- by convincing U.S. high-school and college age girls to wear those sort-of-clogs -- to sculpt, tone and shape their calves.

But those people are mostly boomers, now. Not hip-hop-stars.

So it goes.

Namaste, and thanks for the comment!

Do stop back.

Anonymous said...

Who is the girl at 0:11??!?!?!?

Condor said...

No clue -- but these may be her 15 minutes.

Do check back in, from time to time. Maybe she'll see herself, and self identify. . . . or, try IMDB.com