Monday, August 23, 2010

Some "Good PR News" Concerning Merck -- And Its Isentress® HIV Meds

I'll say no more -- simply watch the PSA -- and the story tells itself. Read this GLAAD award nomination story in AdAge:

. . . .While there were no mainstream campaigns of note, national advertisers nevertheless increased their targeted outreach to the LGBT community, with more pharmaceutical, food and travel marketers buying ads in gay-targeted publications and airtime on MTV Networks' Logo channel.

Unilever's Bertolli pasta, Absolut Vodka, Merck and Levi's are the four nominees for outstanding TV campaign for the LGBT market, while Givenchy and K-Y Brand were nominated for outstanding mainstream print campaign. Like mainstream TV, there were no nominated campaigns for outstanding outdoor campaign this year. . . .

For this (provided the price is kept within reasonable reach) Merck is to be commended -- not entirely unlike its Mectizan® river blindness initiative.

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