Tangent / Epilogue: “Beyond” Removes “Meat” From Its Name. Hilarious!

[This is just some lighter fare, from one of our other properties, this morning -- about the likely end of the "pea-protein" based retail grocery offering called "Beyond Meat". Enjoy.]

I must admit. . . I had not looked in on this name / train-wreck in quite a while… With a trading range between $0.70 and $0.90 a share (down from $279, at the top). . . What’s the point?

However, I did notice this morning that the company has "re-branded" itself to take the descriptor "meat" out of its trademarks and word-marks. [Oddly, it has left the steer in its graphical logo, though?!]

In any event, it apparently plans to emphasize the selling of functional beverages -- ones that are "plant based".

Ahem. In a prior life at a Fortune 125 healthcare and life sciences company, I co-led a team that brought to market a functional beverage -- to be sold in hospitals and alternate care settings.

Confessional/B-School Case Study: we failed -- and failed, miserably -- because the giant water companies introduced various “faux” functional waters, at about 1/5^th of the price of the offering we put on the shelves in groceries and ultimately, hospitals.

I am willing to bet my last dollar (for a donut-hole) that the same outcome is going to appear for our friends at “Beyond _____“.

Onward, grinning -- out into a thick fog. Heh.

नमस्ते