Sunday, February 5, 2012

One Picture | One Thousand Words.


Updated for 2011 (full launch year actual) sales revenue -- Merck's Victrelis® (a supposed Ex-CEO Fred Hassan/legacy Schering-Plough "star") is getting trounced in the US marketplace by much-smaller Vertex's Incivek® -- and the trend will not reverse, despite Merck's use of third-party marketing muscle (Roche):


Ouch.

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