Monday, December 12, 2011

Legacy Schering-Plough's Iconic Coppertone Sign: To Be Funded By Merck

I note -- with a smile -- this "HuffPo" article, which largely reprints an earlier local Miami Herald story I read on the topic:

. . . .Pharmaceutical company Merck will fund maintenance of the Little Miss Coppertone sign, according to the Miami Herald. For the next five years, the parent company of Coppertone will donate $1,800 to cover insurance costs and any repair of the iconic billboard, which now sits at 73rd Street and Biscayne Boulevard. It was designated a historic landmark in 2008.

The pig-tailed tiny sunbather, with her backside partially revealed by a playful dog tugging at her bathing suit, was created in 1959 by pin-up artist Joyce Brand (nee Ballantyne). The same year, the ad became a 35-foot billboard on the side of the Parkleigh Building near the Freedom Tower on Biscayne Boulevard. . . . Little Miss Coppertone defined the Miami skyline for the next 30 years. . . .

Fascinating. [The graphic at right also commemorates the three year long battle Coppertone waged against J&J's Neutrogena -- about the relative veracity of SPF claims each made, in FTC regulated advertising in the USA.]

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