Early this morning, I mentioned Merck's recent wanderings -- into the "mobile application as marketing" world.
An anonymous commenter just offered an observation -- which, even if apocryphal, made me smile. So, I'll repeat it here, along with an entirely original graphic, to pay homage to the fine comment (see at right):
. . . .Anonymous said:
. . .wonder why the apps are for free?
Because good old Merck could not find a way to ensure the revenue would get to the right cost center. . .
I kid you not.
September 16, 2010 12:42 PM. . . .
Well, that seems plausible -- or, at least as plausible as the notion that Merck would give the app away to diabetics, and then only later, after the DTC advert rules are sorted out by FDA, in this emerging area -- start pushing ads to them, for Merck prescription products, related to their specific disease stage.
We'll keep an eye on this.