Friday, April 2, 2010

CNN To "Re-Cover" The Bextra® Promotion Crimes, This Weekend


Alerted by an eagle-eyed commenter, below, I'll point everyone to this CNN Bextra® story -- and though I saw little "new" in it -- here's a taste:

. . . .Imagine being charged with a crime, but an imaginary friend takes the rap for you.

That is essentially what happened when Pfizer, the world's largest pharmaceutical company, was caught illegally marketing Bextra, a painkiller that was taken off the market in 2005 because of safety concerns.

When the criminal case was announced last fall, federal officials touted their prosecution as a model for tough, effective enforcement. "It sends a clear message" to the pharmaceutical industry, said Kevin Perkins, assistant director of the FBI's Criminal Investigative Division.

But beyond the fanfare, a CNN Special Investigation found another story, one that officials downplayed when they declared victory. It's a story about the power major pharmaceutical companies have even when they break the laws intended to protect patients. . . .

It all looks a fair amount like the WaPo Bextra story I covered mid-March 2010, but do watch CNN, Saturday at 3 pm EDT, for the televised version of this story. Have a peaceful and joyous weekend, whether you are celebrating a holiday, or refraining from doing so. . . .

नमस्ते

4 comments:

Anonymous said...

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Chorus:
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Chorus

With apologies Calvin Trillin and Pete Seeger

http://www.youtube.com/watch?v=CUb8RAyLf80

Salmon

Pharma Conduct Guy said...

Like you, when I saw this story on CNN, my first thought was, "That's old news. For those of us on the pharma blog circuit, that's so last month." ;-)

By the way, I've been meaning to ask forever, what software package do you use for your artwork (please say GIMP and not Photoshop). I love it!

Condor said...

Sadly, Eric --

I use only an outdated (2002 XP-tolerant version) of Photoshop 7.0. . . But I use it with embellished attitude!

Have a peaceful holiday -- namaste

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