See especially at about 2:15 into this 3 minute clip -- New Merck has presently (Claritin), or had (in the past -- Vioxx) control of two of the top five DTC ad spends, of the last few years:
. . . .Vioxx. . . Claritin. . . Prilosec. . . Zocor. . . .
Sincere Hat Tip to PharmaGossip, overnight, for the youtube video!
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