Tuesday, March 23, 2010

AdWeek: IPG Wins Merck's $600 Million/Year Ad Account

Here's the AdWeek story -- but I have to believe Merck will be looking to reduce the overall spend, wringing some "synergy value" out of the now-combined New Merck-Legacy Schering-Plough current level of annual spending:

. . . .Merck has awarded media planning and buying duties on its nearly $600 million advertising account to a team of Interpublic Group agencies led by Initiative and Draftfcb following a review, according to sources. . . .

This is a follow-up to the original story I posted in February. So at this spend level, it is about $1,100 per minute, 24 hours a day, seven days a week, 52 weeks a year. Wow -- another $1,100 in the time it took me to type that sentence.

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