Just. Click. Right. Here. Now.
Jim Edwards, over at BNetPharma, absolutely jacks up Schering-Plough's DTC TV efforts, in vrrrry-high-fashion.
This time, he takes a look at the latest goofy Nuvaring commercial (which is arguably intentionally-distracting -- at the moments of side-effects-, and risks-disclosures), helping one and all to hear the clear echo -- from those "Nasonex Bee" TV spots -- also by Schering-Plough, natch'. Here is a wonderful quote -- but do go read it all:
. . . .It’s a matter of time before the statement "Don’t you have to. . . put it in?" becomes a SnorgTees shirt. . . .