Thursday, December 11, 2008

Ed Silverman -- With a GREAT Find on Vytorin! -- No. 6 on List of 2008 PR Blunders!


Do go read all of Ed's fine work, here -- but this is a snippet:

Imagine the distinction of making a list of the clueless that includes tin-ear auto execs taking corporate jets to testify before Congress and bailout recipient AIG spending nearly half a million dollars to entertain at a swanky retreat. Well, that’s exactly where Merck and Schering-Plough execs find themselves in the annual ranking of Top 10 PR Blunders by Fineman Public Relations. . . .
". . . .Watch the drugs pull $5.2 billion in revenue in 2007 alone. Side effects, though, may include widespread consumer backlash, around 140 civil class-action lawsuits, and the unwelcome attentions of Congress, the US Department of Justice and a coalition of 35 state attorneys general…Merck and Schering-Plough allegedly didn’t release the results due to internal scientific concerns (reportedly because) there were reasons to doubt the study. . . ."

Under pressure, Merck and Schering-Plough pulled their quirky ‘Food and Family’ ads. . . .

2 comments:

Anonymous said...

Ed scooped you on this one.

He or they also make a good point to wit:

An important element to this is that one should blame the sr. execs in the organization, not the minions who were crafting the messages and sent out on the firing lines.

Condor said...

Yes -- quite so -- on both counts!

Do stop back. . . .