Do go read all of Ed's fine work, here -- but this is a snippet:
Imagine the distinction of making a list of the clueless that includes tin-ear auto execs taking corporate jets to testify before Congress and bailout recipient AIG spending nearly half a million dollars to entertain at a swanky retreat. Well, that’s exactly where Merck and Schering-Plough execs find themselves in the annual ranking of Top 10 PR Blunders by Fineman Public Relations. . . .". . . .Watch the drugs pull $5.2 billion in revenue in 2007 alone. Side effects, though, may include widespread consumer backlash, around 140 civil class-action lawsuits, and the unwelcome attentions of Congress, the US Department of Justice and a coalition of 35 state attorneys general…Merck and Schering-Plough allegedly didn’t release the results due to internal scientific concerns (reportedly because) there were reasons to doubt the study. . . ."
Under pressure, Merck and Schering-Plough pulled their quirky ‘Food and Family’ ads. . . .