Amazon Prime Subscribers Can Buy OneMedical Base Plan For $99/Year: Good Deal, Or Not?

Amazon is (at least in select US cities) offering a $9 per month health plan -- bare bones.

Regular readers will recall we've covered the OneMedical business model (and Amazon's acquisition of it) here before.

It may well be that in order to reach critical mass, the Amazon version plan will have to be a "loss leader" for a while at the behemoth. In any event, here's the Chicago Tribune on it:

. . .Amazon has discounted the price of a One Medical membership for users of its Prime subscription program, a move that could further integrate the retail giant’s healthcare ambitions with its core e-commerce business. . . .

Amazon acquired One Medical for $3.9 billion last summer. At the time, experts said the company could weave One Medical deeper into Amazon’s existing businesses through a Prime-specific subscription model. . . .

One Medical operates a network of hundreds of primary care clinics across the U.S. Along with in-person care, the provider offers virtual care, including video calls with providers or care triage in its app. Memberships run $199 a year for non-Prime members. . . .

Amazon also operates a pharmacy -- and had uneven success in the provider space over the last decade, seeing its early 2018 "Haven" foray with JP Morgan/Chase and Berkshire Hathaway largely mothballed -- by late 2020. That's my second Amazon item for the month of November -- one more to go. . . grinning.

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