Updated for
2011 (full launch year actual) sales revenue -- Merck's Victrelis
® (a supposed Ex-CEO Fred Hassan/legacy Schering-Plough "
star") is getting trounced in the US marketplace by much-smaller Vertex's Incivek
® -- and the trend will not reverse, despite Merck's use of third-party marketing muscle (Roche):
Ouch.
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